Viacom and Pluto TV - milestones
The streaming landscape is highly competitive yet Viacom is building a unique platform.
Here are a few excerpts from an AdExchanger article highlighting Viacom's strategy with Paramount Plus and Pluto TV.
“When it comes to streaming, we stand for something unique – an ecosystem of free, pay and premium streaming, underpinned in pay by the new Paramount Plus service,” said CEO Bob Bakish, adding that ViacomCBS nearly tripled its global streaming subscriber base and more than doubled its streaming subscription revenue over the past two years. “It’s a streaming service that will resonate with broad and diverse audiences and has a robust slate of originals which will only grow.”
“Pluto TV hasn’t just proven our skeptics wrong, we pioneered a new category and now we’re one of the free leading television services,” Ryan said. “Our ad partners love Pluto because we offer the best of both worlds – the efficient targeting of digital with the brand building and storytelling of traditional TV.”
Pluto TV helps create a “super funnel” that expands the company’s paid services, Ryan said, in part by featuring pilot episodes or past seasons of a show before a new season airs.
We are fans of Pluto TV so check out the industry news here.