Insights

The streaming landscape is highly competitive yet Viacom is building a unique platform. Here are a few excerpts from an AdExchanger article highlighting Viacom's strategy with Paramount Plus and Pluto TV. “When it comes to streaming, we stand for something unique – an ecosystem of free, pay and premium streaming, underpinned in pay by the new Paramount Plus service,” said CEO Bob Bakish, adding that ViacomCBS nearly tripled its global streaming subscriber base and more than d